Logo Re-design - Dr. Ron McMullen | Optometrist

The task was to design a new logo for Dr. Ron McMullen that would still utilize some aspects of the previous branding but bring a fresh look to the business. The element we decided to keep the same was colour. The soft shades of blue found in the previous logo were also incorporated into the interior design of the office and have become a recognizable trade mark of the business.

[Previous Logo - Dr. Ron McMullen]

[Interior Office Photo - taken by Take Root Creative]

The changes made to the previous design include updating the fonts, streamlining the background box, and most importantly creating a logo that encompasses all aspects of eye health. The idea is that just because you don't need glasses, does not mean that you don't need your eyes checked regularly. By using a graphic of an eye versus a pair of glasses, we're changing that 'focus'. (I couldn't think of any other word that would not bring to mind a pun of some sort - my apologies!)

[Dr. Ron McMullen - new logo, long version]

[Dr. Ron McMullen - new logo, square version]

In the end, we decided on two versions of the logo for ease of use in various advertisements and other applications and voila - you have a fresh look that grows with the business and it's community, while staying true to the roots it started with.

1st Annual Youth Film Festival

The Uxbridge Youth Centre is hosting the 1st Annual Youth Film Festival sponsored by the Roxy Theatres of Uxbridge. I am so excited to not only be designing the promotional material for this event, but also to be helping out the great group of people who have put this together. If you know a young person (or are a young person yourself) and want to participate, see the poster and info sheet below for all the details.

La Petite Fleur Mother's Day Ad

If you received your recent Cosmos newspaper in your mailbox, flip it over to the back and you will see a fun Mother's Day advertisement designed for La Petite Fleur by Take Root Creative. Heather of La Petite Fleur and I had fun developing this one!

Roxy Theatres Ad - uxperience show program

It has been a while since the last posting of new work but there are a lot of new projects coming to a close that will be posted soon! For now, see below for an ad designed by Take Root Creative for the Roxy Theatres of Uxbridge. 

April Ad for La Petite Fleur

If you've received your April edition of Uxbridge Town Talk in the mail, flip to page 4 to see the new ad photographed and designed by Take Root Creative for La Petite Fleur!

Valentine's Day Cards

We had a craft night yesterday and with some foam hearts from Dollarama, some ribbon, and glue, we made Valentine's Day cards. Very simple, but fun!

Dentistry on Brock On-screen Ad

Check out this new animated on-screen ad by Take Root Creative for Dentistry on Brock in Uxbridge!

La Petite Fleur - Direct Mail Piece

This direct mail piece, designed by Take Root Creative, went out in November to mailboxes in the Uxbridge area. Check out both the flat versions and the photos of the final product below. For more information about La Petite Fleur, check out their website here.

Dentistry on Brock Holiday Ad: December Issue Uxbridge Town Talk

Check out the latest issue of Uxbridge Town Talk to see this ad designed by Take Root Creative.

Steamline Industries Logo - Drafts to Final

I thought that this would be a great opportunity to show the process I go through for developing a logo. Below you will see the initial notes and sketches down to the final logo.

[Initial notes and sketches]

[Another idea minus the sardine can which was the start of brainstorming for the Noises Off poster!]

[Initial drafts on the computer]

[Another set of drafts on the computer]

[The final logo!]

Window Poster - Remax Uxbridge

This poster, designed by Take Root Creative, hangs in the window of the Uxbridge Remax office facing the CIBC.

Store Signs for Elemi Organic

Stop in at Elemi Organic in Uxbridge and you will see new signs designed by Take Root Creative!

Happy Halloween from Take Root Creative

Movies, Martinis and Manicures

It is that time of year again! Movies, Martinis & Manicures tickets will soon be on sale and once again Take Root Creative designed the poster!

Noises Off Poster

This is the show poster designed by Take Root Creative for the On Stage Uxbridge production of Noises Off. The photo was taken by Lydia of Lydia Keen Photography.

Brave Services - Logo Design

I am thrilled to present the new logo for Brave Services designed by Take Root Creative!

Sunfish Energy Logo

This logo was designed in collaboration with Sweet World Media and Take Root Creative for Sunfish Energy Solutions Inc. (Thanks to Kirsty for this great opportunity!)

Oklahoma! Poster

I am happy to debut a new project from Take Root Creative - a poster for Cadenza Production's Oklahoma!

Rainy Days

A little illustration in honour of the wet, dark and windy day...

[image credit: me]

Quilling - Birthday Card

My husband's grandma, Doris Taylor, noticed my interest in making stationary and introduced me to two new techniques to try: quilling and tatting (the latter of which I have not had a chance to try yet). For her 80th birthday this past August I made my first card using paper quilling and the result can be seen below!

[image credit: me]