Today we begin our miniseries with tips to improve your small business marketing. Some are very simple and can be done immediately as you are sitting at your computer while others will take some thought. The best part is that they take 5 minutes (or less) to do!
- Celebrate the "special awareness days, weeks or months" with a savings coupon or targeted offering. For example, the second week in April is Ontario Coaches Week. If you owned a sports store you could offer a special discount to coaches during that week. Click here for a list of all the dates/weeks/months celebrated in Canada. (via Susan Kuchinskas on the American Express Open Forum)
- Get your business profile on LinkedIn. Not sure how to do that? This article will tell you how.
- Download one of these free podcasts from Entrepreneurial Thought Leaders to listen to while working on other projects.
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