Friday, August 6, 2010

10 Things You Can Do to Keep a Customer - Ivana Taylor

This is a great article from Marketing Strategist Ivana Taylor with simple, but important points on keeping a customer. Summarized, those points are:

1) Calculate your customer net worth
2) Identify what is most important to your customers
3) Review the next customer letter you see and remove all elements of "corporate-speak" from it
4) Get employees involved in building your brand and communicating with customers
5) Create a "key account" plan for a critical customer
6) Offer an insane guarantee
7) Give them the star treatment
8) Create an advisory board
9) Monthly "surprise gift"
10) LOVE them

Check out the rest of the article on the American Express Open Forum here.

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