Lee - reusable bags (no, seriously, this is the world's coolest bag!)

With a focus on not using bags when we shop, it is easy to see why this concept is so clever. Instead of shying away from handing out a shopping bag, why not make every part of the bag something reusable? That is exactly what Happy Creative Services did for Lee. Check out more about this project and the inspiration behind it on The Dieline.

[image credit: Happy Creative Services via The Dieline]