Referrals

This is a great article from the American Express OPEN Forum written by John Jantsch, of Duct Tape Marketing, about referrals. He outlines 5 truths which are listed below:

1) People make referrals because they need to
2) All referrals involve risk
3) People don't refer boring businesses
4) The greatest referral truth is trust
5) Marketing is a system

Check out the full article here.



[image credit: Gabriella Fabbri]